DISH Healthcare Ads
Art Direction: Michelle Baker
Concept/Design: Lisa Olian
Animation: Alan Araya
Copy: Phil Kellum
Medium: Social, 1080x1080
Date: 2020
Through a paid social tactic, called Pitch, Play, Plunge, I concepted and designed three different social ads offering healthcare workers a special discount with DISH. For these ads, we decided to focus on healthcare workers as our hero’s of the day, and offered a special discount with DISH as our way of saying “thanks”.
Pitch
The “pitch” execution is intended to give our audience a high level understanding of our offer and spur them on to learn more.
Play
The “play” ad is intended to engage our audience with more of a interactive design, while still inspiring a viewer to learn more about our offer.
Plunge
The “plunge” tactic dives deeper into our appreciation to our healthcare workers, while also giving additional information on the benefits on the healthcare offer.